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Privacy Policy

1. Introduction

Movement By Alisa ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website, mobile application, and services.

By using our services, you agree to the collection and use of information in accordance with this policy.

Data Controller: Movement By Alisa Email: hi@movementbyalisa.com Address: Office 7, 35-37 Ludgate Hill, EC4M 7JN.

2. Information We Collect

  • Account Information: Name, email address, password when you create an account

  • Payment Information: Billing details, payment card information (processed securely by our payment provider)

  • Profile Information: Age, fitness goals, mobility assessment results (optional)

  • Communication Data: Messages, inquiries, and feedback you send us

  • Program Progress: Exercise completion, workout history, app usage data

  • Device Information: IP address, browser type, operating system, device type

  • Usage Data: Pages visited, time spent on site, click patterns, app interactions

  • Cookies and Tracking: We use cookies and similar technologies (see Section 9)

  • Location Data: General location based on IP address (not precise GPS)

3. How We Use Your Information

We use your personal information to:

  • Provide Services: Deliver access to programs, app features, and purchased content

  • Process Payments: Handle transactions and send receipts

  • Communication: Send program updates, mobility tips, and newsletters (with your consent)

  • Customer Support: Respond to your inquiries and provide assistance

  • Improve Services: Analyze usage patterns to enhance our programs and user experience

  • Personalization: Customize content and recommendations based on your progress

  • Legal Compliance: Meet legal obligations and protect our rights

  • Security: Prevent fraud and maintain platform security

4. Legal Basis for Processing (UK GDPR)

We process your personal data based on:

  • Contract: To provide services you've purchased or subscribed to

  • Consent: For marketing communications (you can withdraw anytime)

  • Legitimate Interests: To improve our services, prevent fraud, and ensure security

  • Legal Obligation: To comply with tax, accounting, and legal requirements

5. Information Sharing and Disclosure

We do not sell your personal information. We share data only with trusted service providers:

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Third-Party Service Providers:

  • Kit (ConvertKit) – Email marketing and newsletter delivery

  • Stripe/PayPal – Payment processing (we do not store full card details)

  • Wix – Website hosting and infrastructure

  • Google Analytics – Website traffic analysis (anonymized data)

  • App Platform Providers – Mobile app delivery (iOS/Android)

  • Cloud Storage Providers – Secure data backup

All service providers are contractually obligated to protect your data and use it only for specified purposes.

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Legal Requirements:

We may disclose information if required by law, court order, or to:

  • Protect our legal rights

  • Prevent fraud or security threats

  • Comply with legal obligations

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information:

  • Encryption: SSL/TLS encryption for data transmission

  • Secure Servers: Data stored on secure, protected servers

  • Access Controls: Limited employee access on a need-to-know basis

  • Regular Updates: Security patches and system monitoring

  • Payment Security: PCI DSS compliant payment processing

However, no internet transmission is 100% secure. We cannot guarantee absolute security.

7. Data Retention 

We retain your personal information for as long as:

  • Your account is active

  • Necessary to provide services

  • Required by law (e.g., tax records for 6 years)

You can request deletion at any time. After deletion, some information may remain in backup systems for up to 90 days.

8. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

Right to Access

Request a copy of your personal data we hold

Right to Rectification

Correct inaccurate or incomplete information

Right to Erasure ("Right to be Forgotten")

Request deletion of your personal data

Right to Restrict Processing

Limit how we use your data

Right to Data Portability

Receive your data in a machine-readable format

Right to Object

Object to processing based on legitimate interests or direct marketing

Right to Withdraw Consent

Unsubscribe from marketing emails anytime (link in every email)

Right to Lodge a Complaint

Contact the Information Commissioner's Office (ICO) if you're unhappy with how we handle your data

  • Website: ico.org.uk

  • Phone: 0303 123 1113

To exercise your rights, contact us at: hi@movementbyalisa.com

We will respond within 30 days.

9. Cookies and Tracking Technologies

What Are Cookies?

Small text files stored on your device to improve your experience.

Types of Cookies We Use:

Essential Cookies (Required)

  • Enable core website functionality

  • Remember login status and preferences

  • Cannot be disabled

Analytics Cookies (Optional)

  • Google Analytics – Track website usage and performance

  • Help us understand how visitors use our site

  • Data is anonymized

Marketing Cookies (Optional)

  • Track conversions from ads

  • Personalize content

  • Require your consent

Managing Cookies:

You can control cookies through:

  • Our cookie consent banner (appears on first visit)

  • Browser settings (see browser help for instructions)

  • Opt-out tools: Google Analytics Opt-out: tools.google.com/dlpage/gaoptout

Disabling cookies may affect website functionality.

10. International Data Transfers 

Your data may be processed outside the UK/EEA by our service providers (e.g., servers in the US). We ensure appropriate safeguards are in place:

  • Standard Contractual Clauses (SCCs)

  • Adequacy decisions

  • Provider certifications (e.g., Privacy Shield alternatives)

11. Children's Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected data from a child, please contact us immediately.

12. Marketing Communications

Email Marketing:

With your consent, we send:

  • Mobility tips and exercise advice

  • Program updates and new content

  • Special offers and promotions

You can unsubscribe anytime by:

  • Clicking "Unsubscribe" in any email

  • Updating preferences in your account

  • Contacting us directly

13. Third-Party Links

Our website may contain links to external websites (e.g., YouTube, social media). We are not responsible for the privacy practices of third-party sites. Please review their privacy policies separately.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect:

  • Changes in our practices

  • Legal requirements

  • New features or services

We will notify you of significant changes via:

  • Email notification

  • Prominent website notice

  • In-app notification

Your continued use of our services after changes constitutes acceptance of the updated policy.

15. Contact Us

For questions, concerns, or to exercise your privacy rights:

Email: hi@movementbyalisa.com Address:Office 7, 35-37 Ludgate Hill, EC4M 7JN. Website: www.movementbyalisa.com

Response Time: We aim to respond within 2 business days.

Effective: 10.10.2025

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